What's soho? Soho is anagram for "small office,home office" or home based business. It's also a trendy district in New York and London where it has nothing to do with real business except perhaps retail.
If you search the internet for SOHO websites on Google, you will find lots of trendy shops, galleries and similar kinds of business all with very expensive looking websites. You will also see websites related to home business development and that's where we come in.
You either have a soho interent business or you are thinking of a website that has something to do with monetization of your website. Websites are wonderful information tools for both employees and customers. Websites can attract new business and make you money using appropriate marketing. That's the popular line anyway. Problem is finding your website in the literally millions of websites on the internet.
The solution is good internet marketing. The process of getting a website up and running can be daunting: picking the right domain name, designing the website and optimizing the website. Getting these jobs done and done right is critical to your internet success. Stopping there without thinking about or doing internet marketing above and beyond what you have already done is a big mistake. It will result in disappointment. There are many great looking websites located in the internet graveyard without ever getting close to the first page on Google.
If you are new at this, you may just throw your computer out the window except then you wouldn't receive your email. If you've been doing this a little while and are determined to make a go of it, maybe there's hope for you. You may have to start all over from scratch. Having done this multiple times, I am becoming quite an expert in starting over. Hopefully, I am learning a little more each time I do this. Richard Kyosaki says 1 in 10 businesses fail which means you have to start 10 businesses before you are successful. Some people use this as an excuse not to start at all, others see this as a challenge. The alternative is getting a job and that doesn't interest me much. But it might be fine for you.
If you've got some kind of business on the internet, and you are interested in website marketing, we may be able to help you but you must be willing to learn and have "stick to it ness". Think of it as university course in online business taught by people who make a living online. When was the last time you made money taking a university course? Unfortunately, many people never make any money from the degrees they paid for and worked so hard for. That well may happen here but here you won't pay nearly as much for the education and the work you can do part time whenever you have time. If you are an insomniac, it beats late night or midlle of the night or real early morning TV. In fact, it beats TV most days.
Some people will have you believe my Home Based Business Blog is a cure for insomnia. If that doesn't work, try Montmorency Tart Cherry Concentrate featured on "my favourite products" page of http://www.healthwellnessopportunity.com
The main link to examine for an alternative internet marketing strategy for your SOHO internet business is http://internet-marketing.veretekk.com This will give you an in depth overview and may result in many questions. That's normal. It's a very sophisticated internet marketing plan that needs to be studied. It not a unversity course in basket weaving. Don't get discouraged. It's like a cafeteria: you don't have to consume or use everything all at once. You will most definitely not learn everything at once. Just like in college, it takes months to take a course and learn what you need to learn. At Veretekk, it's the same.
Sunday, August 31, 2008
Tuesday, August 26, 2008
Website Marketing for Soho
Website Marketing for Soho
What's soho? Soho is anagram for "small office,home office" or home based business. It's also a trendy district in New York and London where it has nothing to do with real business except perhaps retail.If you search SOHO websites on Google, you will find lots of trendy shops, galleries and similar kinds of business all with very expensive looking websites. You will also see websites related to home business development and that's where we come in.
You either have a soho business website or are thinking of a website that has something to do with monetization and marketing. Websites are wonderful information tools for both employees and customers. Websites can attract new business and make you money using appropriate marketing. That's the popular line anyway. Problem is finding your website in the literally millions of websites out there. The solution is good website marketing. In all the work you have to do to think about what the website should be about, the domain name, the actual design of the website and the optimization of a website, the actual job of attracting new customers (website marketing)can easily get lost in the gobbledeguck. It's quite disappointing to have done all the work and get no results because your website address might as well reside in the graveyard as on the internet:the result of poor website marketing.
If you are new at this, you may just throw your computer out the window except then you wouldn't receive your email. If you've been doing this a little while and are determined to make a go of it, maybe there's hope for you. You may have to start all over from scratch. Having done this multiple times, I am becoming quite an expert in starting over. Hopefully, I am learning a little more each time I do this. Richard Kyosaki says 1 in 10 businesses fail which means you have to start 10 businesses before you are successful. Some people use this as an excuse not to start at all, others see this as a challenge. The alternative is getting a job and that doesn't interest me much. But it might be fine for you.
If you've got some kind of business on the internet, and you are interested in website marketing, we may be able to help you but you must be willing to learn and have "stick to it ness". Think of it as university course in online business taught by people who make a living online. When was the last time you made money taking a university course? Unfortunately, many people never make any money from the degrees they paid for and worked so hard for. That well may happen here but here you won't pay nearly as much for the education and the work you can do part time whenever you have time. If you are an insomniac, it beats late night or midlle of the night or real early morning TV. In fact, it beats TV most days.
Some people will have you believe my Home Based Business Blog is a cure for insomnia. If that doesn't work, try Montmorency Tart Cherry Concentrate featured on "my favourite products" page of http://www.healthwellnessopportunity.com
The main link to examine is http://internet-marketing.veretekk.com This will give you an in depth overview and may cause some confusion. That's normal. It's a very sophisticated internet marketing plan that needs to be studied somewhat. Don't get discouraged. It's like a cafeteria: you don't have to consume or use everything all at once. You will most definitely not learn everything at once. Just like in college, it takes months to take a course and learn what you need to learn. Here, it's the same. Once you sign in for a free silver system, you wil see on the main page a bar at the top with the headings: Veretekk,Veremail,Veretraining and Platinum. Click on Veretraining, the click on calendar on the left. You will see all kinds of on line seminars listed for the current date and future dates. If you actually go to these free on line seminars you will save yourself a ton of time since you might even do it the right the first time. You may realize by now that I haven't visited these seminars as much as I should. Something I learned at school about skipping class doesn't work well at Veretekk
What's soho? Soho is anagram for "small office,home office" or home based business. It's also a trendy district in New York and London where it has nothing to do with real business except perhaps retail.If you search SOHO websites on Google, you will find lots of trendy shops, galleries and similar kinds of business all with very expensive looking websites. You will also see websites related to home business development and that's where we come in.
You either have a soho business website or are thinking of a website that has something to do with monetization and marketing. Websites are wonderful information tools for both employees and customers. Websites can attract new business and make you money using appropriate marketing. That's the popular line anyway. Problem is finding your website in the literally millions of websites out there. The solution is good website marketing. In all the work you have to do to think about what the website should be about, the domain name, the actual design of the website and the optimization of a website, the actual job of attracting new customers (website marketing)can easily get lost in the gobbledeguck. It's quite disappointing to have done all the work and get no results because your website address might as well reside in the graveyard as on the internet:the result of poor website marketing.
If you are new at this, you may just throw your computer out the window except then you wouldn't receive your email. If you've been doing this a little while and are determined to make a go of it, maybe there's hope for you. You may have to start all over from scratch. Having done this multiple times, I am becoming quite an expert in starting over. Hopefully, I am learning a little more each time I do this. Richard Kyosaki says 1 in 10 businesses fail which means you have to start 10 businesses before you are successful. Some people use this as an excuse not to start at all, others see this as a challenge. The alternative is getting a job and that doesn't interest me much. But it might be fine for you.
If you've got some kind of business on the internet, and you are interested in website marketing, we may be able to help you but you must be willing to learn and have "stick to it ness". Think of it as university course in online business taught by people who make a living online. When was the last time you made money taking a university course? Unfortunately, many people never make any money from the degrees they paid for and worked so hard for. That well may happen here but here you won't pay nearly as much for the education and the work you can do part time whenever you have time. If you are an insomniac, it beats late night or midlle of the night or real early morning TV. In fact, it beats TV most days.
Some people will have you believe my Home Based Business Blog is a cure for insomnia. If that doesn't work, try Montmorency Tart Cherry Concentrate featured on "my favourite products" page of http://www.healthwellnessopportunity.com
The main link to examine is http://internet-marketing.veretekk.com This will give you an in depth overview and may cause some confusion. That's normal. It's a very sophisticated internet marketing plan that needs to be studied somewhat. Don't get discouraged. It's like a cafeteria: you don't have to consume or use everything all at once. You will most definitely not learn everything at once. Just like in college, it takes months to take a course and learn what you need to learn. Here, it's the same. Once you sign in for a free silver system, you wil see on the main page a bar at the top with the headings: Veretekk,Veremail,Veretraining and Platinum. Click on Veretraining, the click on calendar on the left. You will see all kinds of on line seminars listed for the current date and future dates. If you actually go to these free on line seminars you will save yourself a ton of time since you might even do it the right the first time. You may realize by now that I haven't visited these seminars as much as I should. Something I learned at school about skipping class doesn't work well at Veretekk
Monday, August 25, 2008
Keywords are Key Words
On Google there are only 2 ways to make the first page: you either earn this right by doing everything right on your website to attract the search engine spiders or you pay for Google ads. The former is a lot more work but it is also a lot cheaper. It helps a lot if you a website design program that analyses your website for keyword density, headings etc as you go. But even if you have a great website, you are left the the problem of marketing this website. This is where a company called Veretekk can really help you out. Originally started as an internet marketing company for small business, it promises big results even for experienced seo consultants. If you want to get exposure/traffic/ranking, then consider using Veretekk. The key to using Veretekk is your user name. If you go to my Veretekk home page http://seosoho.veretekk.com/ , you will immediately hear instructions re the username being a keyword. This part of the process is critical because everything you do later depends on this keyword. Best to call me so I can explain in more detail. For a test drive though, you can pick your best shot(after you decide on the right keyword you can create another silver system in Veretekk), sign up for free Silver system, then configure this system using the Affiliate Portal. If you do this, you will see keywords figure prominently in the "Configuration section" .They also are important in your Title tag, and your Meta tags, as well as your Description section. All these sections relate directly to your Veretekk user name which should be the keyword that best describes your business. At the same time you should not be too general or too specific. Read my last blog about the importance of Word Tracker. If your keyword it too general, you may have a ton of competition which means it will take a long time to get to the front page of Google. Once you get there, the results can be worthwhile.If you are patient and keeping doing the work required without seeing immediate results, then that's ok. If you want a quicker fix, chose a keyword more specific to your business without being too specific. If you are very specific, you will get to the top in Google with Veretekk very quickly. Problem is you won't have a lot of traffic because people may not search for you using your keywords. So its a balancing act and trial and error. It's been said that using Veretekk is like drilling for oil. You will hit some dry holes especially at first but you will always be focusing on finding the gusher. Once you find it your internet presence will pay off, big time. Veretekk requires work and study but it is a serious tool that's available to you so you can improve your business. It also has a built in affiliate marketing program so that when you get results you can happily promote it to other people and develop another income stream for your company. More info http://www.seosoho.net
Sunday, August 17, 2008
The Importance of Wordtracker
Way too many new internet marketers use the wrong tools, me included, when deciding on website names and keywords. In the past I would simply go to Google, type in a word or phrase and see the page counts. I would then design my website names and keywords based on this information. I can tell you that this is absolutely the wrong way to do this. Take "leads" as a catagory. Using key words such as "create leads", "most leads", "more leads" , and "free leads" all look good on Google but they are basically time and effort wasters on the Internet. A simple check of Wordtracker free keyword help reveals this words or phrases as very poor draws. A newby might think "wordtrackers no good". An experienced webmaster knows that the "keywords no good". Big difference and a big difference in success and failure.
You can save tons of time and money just by using this simple tool. More info http://www.seosoho.net
You can save tons of time and money just by using this simple tool. More info http://www.seosoho.net
Sunday, August 10, 2008
Triple Threat
In musical theatre, the term "Triple Threat" refers to the 3 basic stage/screen skills: acting, singing and dancing. If you become highly proficient in these 3 areas, the chances of landing a role and launching a career are increased by at least 3x and possibly more. If you apply this thinking to business, you simply don't place all your hopes on one product or service to do it all for you. You diversify in a coherent fashion where all parts of the business work together to achieve the common goal.
In the home business arena, many new entrepeneurs get stuck in a rut promoting only one opportunity. It's "an all your eggs in one basket" approach. This is fine if it works. You also don't want to be seen as promoting numerous opportunities so you start looking like a junkie. The emphasis should always be on a coherent plan working towards a common goal.
The "'Triple Threat" that I have developed revolves around 3 areas : an excellent heath and wellness opportunity to serve an ever growing market for the forseeable future; a low cost but effective lead generation system to feed this health opportunity; and a search optimization strategy (seo) that works towards getting the primary business website ranked highly on the search engines so there is a constant supply of new customers. All 3 areas are profit centres and all work towards the common goal. All accept the current reality of the internet and its role in helping home business achieve it's obvious potential in the market place. At the same time, this overcomes many of the hurdles that many people face in attempting to build a new lifestyle for themselves via a home based business opportunity.
The good thing about this "Triple Threat" is that you can pick and choose what's best for you. You can adopt the wellness opportunity program, use the leads program or the seo program all independant from each other. All of these programs come with a heavy investment in training and education. This is definitely not a get rich quick scheme but a thorough business like approach to creating an income stream on the web.
http://www.colm-maher.com
colm@colm-maher.com
In the home business arena, many new entrepeneurs get stuck in a rut promoting only one opportunity. It's "an all your eggs in one basket" approach. This is fine if it works. You also don't want to be seen as promoting numerous opportunities so you start looking like a junkie. The emphasis should always be on a coherent plan working towards a common goal.
The "'Triple Threat" that I have developed revolves around 3 areas : an excellent heath and wellness opportunity to serve an ever growing market for the forseeable future; a low cost but effective lead generation system to feed this health opportunity; and a search optimization strategy (seo) that works towards getting the primary business website ranked highly on the search engines so there is a constant supply of new customers. All 3 areas are profit centres and all work towards the common goal. All accept the current reality of the internet and its role in helping home business achieve it's obvious potential in the market place. At the same time, this overcomes many of the hurdles that many people face in attempting to build a new lifestyle for themselves via a home based business opportunity.
The good thing about this "Triple Threat" is that you can pick and choose what's best for you. You can adopt the wellness opportunity program, use the leads program or the seo program all independant from each other. All of these programs come with a heavy investment in training and education. This is definitely not a get rich quick scheme but a thorough business like approach to creating an income stream on the web.
http://www.colm-maher.com
colm@colm-maher.com
Wednesday, August 6, 2008
Opinions on XSite Pro 2
I have used the XsitePro 1.6 for several websites and was just thinking about upgrading somehow when XSitePro launched #2. As soon as I saw it made it easy to place my own Blogs on my websites with a RSS Wizard, I bought the upgraded version. After a short time fiddling with it, I managed to get them up and running. Very easy really.It was also very easy to further monetize my website by setting Amazon.com for the books I recommend . I haven't used the video or audio on any of my websites but it seems very straight forward. As a test, I put one of my personal videos from my hard drive on one of my website pages and it worked right away.
The page analysis is much more detailed than the previous version which is a good feature except I had to edit all of my previous websites so that they were optimized. One really good thing though is that you don't have to do anything. All my old website remained with the old program intact while at the same time all were imported automatically to the new program. So now I have 2 copies of each website. Most of the content was important correctly except for some links in the body of the websites. I did have to redo all my Link Pages which for some reason did not import.
I have been working with the new program for a week now and it will probably take a few weeks to get really comfortable with it but I feel its going to happen. It also gives me something new to think about in terms of audio and video. The bottom line is I am very happy with the program
The page analysis is much more detailed than the previous version which is a good feature except I had to edit all of my previous websites so that they were optimized. One really good thing though is that you don't have to do anything. All my old website remained with the old program intact while at the same time all were imported automatically to the new program. So now I have 2 copies of each website. Most of the content was important correctly except for some links in the body of the websites. I did have to redo all my Link Pages which for some reason did not import.
I have been working with the new program for a week now and it will probably take a few weeks to get really comfortable with it but I feel its going to happen. It also gives me something new to think about in terms of audio and video. The bottom line is I am very happy with the program
Replicated distributor websites
If you are a member of a network marketing company that boasts of having great distributor websites that will generate business for you, think again about their effectiveness. These websites may well bring you business if you personally refer a lot of people to your exact website address but only if your customers spell everything just right. If your customer forgets this address and just types in the name of your host company and your name too--no dice-- your customer may get the company but not you. You could lose him or her right there.
These "distributor websites" are called replicated websites because all distributors have the exact same website except for very minor differences. There's usually not much space for you to get your personalty across or differentiate yourself from others. It's really just like a glorified, very detailed brochure which you hand to people. That means you have to personally hand out this brochure to every single prospect. Sounds just like conventional MLM marketing wrapped up in something of a disguise called the internet.
The replicated website idea has it backwards: on the internet, people find you ; if they can't find you, you might as well not exist.The internet is all about people finding people with solutions for their problems. The new consumer finds you, you don't necessarily find them . The new consumer is being proactive by looking for a new product, new ideas, or perhaps new business concepts. The old consumer watches TV and is told what to buy. Replicated websites are for the old style consumer and the old style salesperson.
In order to be an active player on the internet, you have to learn the new rules. You have to become internet savvy. If you want people to find you on the internet, you will have to bone up on your internet skills. If you plan on being successful in mlm or any small business, the internet needs to be mastered. It's not going away anytime soon so the skills you acquire will always be useful. In such a radically changing environment, the emphasis will always be on learning new skills.
These "distributor websites" are called replicated websites because all distributors have the exact same website except for very minor differences. There's usually not much space for you to get your personalty across or differentiate yourself from others. It's really just like a glorified, very detailed brochure which you hand to people. That means you have to personally hand out this brochure to every single prospect. Sounds just like conventional MLM marketing wrapped up in something of a disguise called the internet.
The replicated website idea has it backwards: on the internet, people find you ; if they can't find you, you might as well not exist.The internet is all about people finding people with solutions for their problems. The new consumer finds you, you don't necessarily find them . The new consumer is being proactive by looking for a new product, new ideas, or perhaps new business concepts. The old consumer watches TV and is told what to buy. Replicated websites are for the old style consumer and the old style salesperson.
In order to be an active player on the internet, you have to learn the new rules. You have to become internet savvy. If you want people to find you on the internet, you will have to bone up on your internet skills. If you plan on being successful in mlm or any small business, the internet needs to be mastered. It's not going away anytime soon so the skills you acquire will always be useful. In such a radically changing environment, the emphasis will always be on learning new skills.
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